What is Digital Marketing?
What is Digital Marketing? Digital Marketing is a targeted marketing technique using electronic mediums and digital Technologies to reach masses and convert leads successfully into customers. It uses the power of the internet to reach across millions of netizens through techniques like Search Engine Optimization (SEO), Social Media Optimization (SMO), Email Marketing, content marketing, E-books etc. Such platforms are used to promote brands of the services and the products and reach the masses with relatively much lower cost than traditional ways of marketing. The motive of digital marketing is to identify its consumers who can be interested in the brand’s services. This is in contrary to Traditional ways of marketing which involves marketing campaigns and advertising through various channels, television mediums catering the general public. However comes with a heavy investment for a small startup. The following includes the different kind of Digital marketing techniques that people e...